Why is Saint Laurent not YSL?

Why is Saint Laurent not YSL?

Saint Laurent label drops Yves name for ready-to-wear collection. Exactly a decade after Yves Saint Laurent declared the death of haute couture and retired from the catwalk, the still-thriving clothing business he founded has decided on a makeover that will see his first name disappear from the labels.2012-06-21

When Yves Saint Laurent became Saint Laurent?

Saint Laurent himself died of brain cancer in 2008; four years later Hedi Slimane first hired as a menswear designer back in 1996 returned to the house and immediately shortened the label’s name to Saint Laurent.2014-03-02

Did Yves Saint Laurent change to Saint Laurent?

Today’s Hedi Slimane update: Yves Saint Laurent is to change its name to Saint Laurent Paris. Announced on Thursday by WWD and confirmed straightaway by the luxury fashion house, the re-branding will come as Hedi Slimane officially takes over creative duties at the YSL (or should that by SLP?)

When did YSL work for Dior?

Between 1958 and 1960, Yves Saint Laurent designed six collections for Dior.

Why did Yves Saint Laurent leave Dior?

He was ordered to serve in the French Army during the Algerian War of Independence and received bad reviews from the press and clients for his 1960 collection for Dior—he introduced a leather jacket for haute couture—which resulted in his termination from Dior.2018-06-01

When did YSL drop Yves?

Yves Saint Laurent in 1969.2012-06-21

Is Saint Laurent and YSL the same brand?

Yves Saint Laurent SAS (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/; French: [iv sɛ̃ lɔʁɑ̃] ( listen); YSL), also known as Saint Laurent, is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé.

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Is there a difference between YSL and Saint Laurent?

The house of Yves Saint Laurent is still called Yves Saint Laurent. The original logo and brand name will remain unchanged for items like lipstick, shoes, trashbags — whatever! Legally, officially, bureaucratically, the company will be called Yves Saint Laurent.2012-10-17

Why is YSL now called Saint Laurent?

Slimane’s inspiration for the house’s branding makeover reportedly comes from 1966, when the company first introduced its ready-to-wear line under the name Saint Laurent Rive Gauche. He plans to use similar fonts and wording from that time. However, the Yves, along with the iconic YSL logo, won’t disappear entirely.2012-06-20

Why did they remove Yves from Saint Laurent?

(Saint Laurent once wrote to Ford, “In 13 minutes on the runway you have destroyed 40 years of my career.”) Given Saint Laurent’s strong attachment to his brand and the stress he endured seeing it transformed, cutting part of his moniker out of the brand name may be deemed insensitive.2012-06-21

Why is it Saint Laurent and not Yves Saint Laurent?

HEDI SLIMANE has hit back at criticism over his decision to rebrand Yves Saint Laurent, changing the name of the ready-to-wear line to Saint Laurent Paris. The designer was inspired by the nomenclature that the label’s eponymous founder used when he first set up the brand in 1966, then called Saint Laurent Rive Gauche.2012-08-03

Why did they change YSL to Saint Laurent?

“Historically, Yves decided with Pierre in 1966 to name his revolutionary ready-to-wear ‘Saint Laurent Rive Gauche,'” Slimane said in an interview with Yahoo back in 2015. “It was for him a distinctive sign of modernity, and a drastic change from the Couture label

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Why did YSL change to Saint Laurent?

The changes are being positioned by YSL as “restoring the house to its truth, purity and essence and taking it into a new era” while “respecting the original principles and ideals,” according to the trade. The new branding is expected to be introduced by the time Slimane’s spring 2013 collections hit stores.2012-06-20

Did Yves Saint Laurent take over Dior?

On , Christian Dior died from a heart attack during a stay in Montecatini, Italy. According to his wishes, Yves Saint Laurent became his successor and was named artistic director of the haute couture house at the age of 21.

Who changed Yves Saint Laurent to Saint Laurent?


When did YSL take over Dior?

When Dior died in 1957, Saint Laurent became his successor and the world’s youngest couturier at the age of 21.

Who took over Dior when he died?

Yves Saint Laurent

Why did Saint Laurent change to Saint Laurent?

HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.2012-06-21

Is Saint Laurent Paris same as YSL?

HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label.2012-06-21

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